With more than 25 years of marketing experience, Rita Rodriguez has focused her career on transforming major brands and building businesses. Rita is Executive Vice President at Omnicom Group where she leads the multi-agency integration for PepsiCo. Previously, she’s been CEO of Imagination, an experiential agency, and CEO at The Brand Union North America, a branding and design firm. Earlier responsibilities include Managing Director of Corporate Branding at Interbrand, and seventeen years with AT&T where Rita held positions in sales and marketing in the US and London. Rita has advised and led branding and communications strategies with such changemaking organizations as Breastcancer.org and Legal Momentum.